The wands are pretty much the same, as they are both plastic and have that slight curve to them. The curve allows you to really get to the bottom of the lashes. Smaller bristles means that every single lash is coated and locked in to give the curl. The Benefit wand is a lot thinner than the Maybelline one. I also find that the Maybelline picks up a lot more product and is thicker, so you need to be careful on application or the lashes may clump.