This lipstick comes from the hot lips collection, which homes plenty of other gorgeous lipsticks. Every lipstick from the hot lips collection has been inspired by a beauty icon. These icons include: Kim Kardashian, Nicole Kidman and Sienna Miller. The lipstick that I own has been inspired by Liv Tyler.
There are two formulas in the Hot Lips Collection: Matte and Creamy. Liv it Up falls into the creamy category. This means the lasting power isn’t too good, but it is extremely moisturising and actually feels hydrating which a lot of lipsticks don’t.