This is a subject that this time last year I knew nothing about, and I mean nothing. It all sounds really technical, especially when you have no idea what it is. In this post I am going to try my very best to break the whole thing down and explain what exactly it is in terms that are easy to understand.
We’re going to start at the beginning with a Domain Authority or DA for short. Your Domain Authority is rated on a scale of 1-100, this tells you how well your site is doing on search engines; think the higher the score the closer to the first page of Google. A brand new domain is likely to have a DA of 1 because it is new and no one will have linked to it.
Increasing your DA is not the easiest task, because you aren’t in control of how you rank. If you want to increase your DA then you’ll need to have links directing back to your site, so the more links, the higher the score.
Of course we aren’t finished there. This then leads onto the follow links and no follow links.
A Follow Link: This type of link will add points to the sites DA, therefore improving their score, so they are likely appear closer to the top of search engines.
A No Follow Link: This type of link tells the search engine not to include the points, so the sites score does not improve.
That should explain why people want their links to be followed and not no-followed. It’s all about where they’ll be on the search engine; near the top or way back at the bottom.
A simple way to go is; if you have paid for the product and have had no dealing with that company then use do follow, but if the company have contacted you and sent you an item then it must be no follow.
This is the important bit: If a company have sent you an item and you use a do follow link then you are breaking Google Guidelines. I had a company tell me that it isn’t against the law and which it might not be, but it is breaking Google Guidelines and if Google discover that you are using follow links in this way then your blog will not appear on their search engine.
It is so important that you do not give in and give a company a follow link when they have contacted you. If they do insist then they either do not know everything about these links or simply don’t care about what happens to your blog.
Google want to build their search engine off of genuine links, and that of course cannot be done when a company is paying or sending items out to everyone for follow links. It’s all to keep things under control and relevant, as anyone could pay for a higher DA, so who know what site you’d end up on.
It’s also worth noting that it is very easy to add a no-follow link on Blogger, but there are plenty of add on’s for wordpress that make it just as easy, so all you have to do is tick a box and you’re good to go!
Just remember that if Google discovers you using follow links when you shouldn’t be then you’ll be taken off the search engine which is not what you want.
If you’d like to check your DA then you can do by clicking here! Just note that if you have blogspot or wordpress in your url then it will not be as accurate.
I hope I’ve managed to keep things simple, and this has cleared a few things up! If you have any other questions feel free to message me or comment down below!
Thank you for reading!